"Reliance Jio Infocom: A Disruptive Triumph Through Design Thinking - A Case Study"

  "Reliance Jio Infocom: A Disruptive Triumph Through Design Thinking - A Case Study"    Abstract:   The abstract provides a brief overview of the case study, highlighting the remarkable success story of Reliance Jio Infocom (Jio) in the Indian telecommunications sector. It emphasises how a user-centric design thinking approach, coupled with innovative strategies, disrupted the market, and led to rapid user adoption. The role of design thinking in understanding user needs, redefining the industry landscape, and achieving unprecedented growth is underscored.   Introduction:   The introduction sets the stage by presenting Reliance Jio as a game-changer in the Indian telecommunications industry. Launched in September 2016, Jio has attracted over 415 million subscribers within five years. The introduction attributes this success to the application of design thinking principles that helped redefine the telecom landscape.  Background: This...